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Explainer Videos

We make short cartoon-style videos that turn a confusing product or idea into something easy to understand. Like those quick animated clips in class that finally make a hard topic click.

Starting at
$4,497
★ 5.0 Rating (62+ Reviews) ✓ BBB A+ Accredited ✓ 29 Years in Business ✓ 23,762+ Projects ✓ 9,536+ Clients Served

The Challenge

Livonia technology companies lose potential customers who abandon websites because complex offerings remain confusing despite detailed text explanations.

Our Solution

AppWT creates explainer videos that communicate value clearly in 90 seconds. Prospects understand your offering immediately instead of leaving confused.

About Our Explainer Videos Services

Explainer videos transform confusion into comprehension. AppWT produces animated videos that break down complex offerings into understandable narratives. We develop scripts that identify customer pain points, explain solutions simply, and include clear calls-to-action. Animation styles range from whiteboard to character-based to motion graphics depending on brand and audience. Videos incorporate voiceovers, music, and pacing optimized for retention. We optimize lengths for platform and attention spans, typically 60-90 seconds. Explainer videos increase conversion rates on landing pages, simplify sales presentations, and reduce support inquiries. Troy SaaS companies convert 40% more free trials when explainer videos demonstrate value clearly within seconds.

Technical Details

Explainer video production leverages multiple animation techniques with distinct pricing tiers: 2D motion graphics ($1,497-$5,997/minute) utilizing After Effects with vector-based assets and shape layers, 2D character animation ($4,997-$14,997/minute) requiring rigged characters with DUIK plugin, puppet pin tools, and frame-by-frame animation for nuanced movement, and 3D animation ($9,997-$24,997/minute) involving comprehensive pipelines with modeling (creating polygon geometry), rigging (building skeletal hierarchies with IK/FK systems), texturing (applying PBR materials), animation (keyframing with bezier interpolation), lighting (3-point setups with HDR environments), and rendering (ray-tracing calculations requiring GPU clusters). Production workflows span 4-8 weeks encompassing scriptwriting (150 words/minute industry standard with hook-body-CTA structure), storyboarding (15-20 frames/minute showing key transitions and character poses), style frame development establishing visual language and color palette, animation production with milestone reviews, and post-production including professional voiceover talent ($147-$497 based on experience and usage rights), sound design with foley effects and ambient layers, and music licensing (royalty-free or custom composition). Industry-standard software includes Adobe Creative Suite (After Effects, Illustrator, Premiere), Toon Boom Harmony for character animation, Cinema 4D for 3D elements, and specialized plugins including Particular for particle systems and Element 3D for motion graphics integration.
Industry Insight

Ship Before Perfect

Stop scheduling meetings to discuss ideas. Build the rough draft with your tools in 20 minutes. Show it to people. Let them react to something real. The meeting takes longer than the thing. Build first, align second.

-- Entrepreneurship

What Our Clients Say

Real reviews from verified clients across Google, Clutch, and more.

*****

His expertise is unrivaled

"His expertise is unrivaled. I have never met another provider like him. If you work with him, you are getting great service and a knowledgeable team. He will go the extra mile for you."

Genot Picor
Genot Picor Storyteller
Clutch
*****

Hands down the best!

"AppWT LLC is hands down the best! From start to finish, they were honest, professional, and truly cared about delivering the best results. You can trust them completely."

Daniel Alton
Professional Services
Google
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Service Area

Explainer Videos Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now reaching clients across 21 states and 5 countries.

Livonia Home Base

Five Mile & Farmington Rd, near Madonna University, Greenmead Historical Park, and the Livonia Chamber of Commerce. We host trainings here.

Wayne County Corridor

Westland, Garden City, Plymouth, Canton, Northville, Redford, Dearborn, and Detroit proper. Schoolcraft College sits on our weekly Haggerty route.

Oakland County

Farmington Hills, Novi, Southfield, Birmingham, Bloomfield Hills, Royal Oak, and Troy. Twelve Oaks Mall and the Somerset Collection corridor.

Beyond Metro Detroit

Flint (our original 1997 home), Ann Arbor, Lansing, Grand Rapids, and statewide Michigan. National clients across 21 states.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our explainer videos services.

We make short cartoon-style videos that turn a confusing product or idea into something easy to understand. Like those quick animated clips in class that finally make a hard topic click.

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Ready to Get Started?

Let's discuss how our Explainer Videos services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.

Tech Wizards an AppWT Anthem